SBP029: How to start a business from scratch, & scaling it before exiting

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In this of the Smart Business Performance Podcast, Roger welcomes Bryan Clayton, and discusses the entrepreneurial ventures of Bryan. He definitely will revamp your thoughts about Entrepreneurship by the end of this episode!


Bryan is the CEO and co-founder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.


Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.


Bryan’s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.


Tune in now and make sure to take away the notes with you!


Conversation Highlights:

[01:09] Bryan has been in business for more than 20 years. His father, one day, asked him to cut the neighbours grass. It was his first business, that he grew to one of the largest landscaping company, worth more than $10 million.


[02:48] He wanted to sell the company so that it could become a part of something bigger and his team members could have better opportunities. Lusa holdings finally acquired the company in 2013.


[04:24] It was as if the author of the book was shedding light on Bryan. If you have too many products and services, you need to consolidate before you sell your business. Bryan then emphasized the need to be the best at one thing.


[08:29] Bryan, after selling the Peachtree Inc., realised that business gives him the reason to level up and grow. So, in order to fill the void, he laid the foundations of GreenPal. GreenPal is like the “Uber for lawn care.” He believes that revenues are the best form of financing.


[14:00] Bryan explains the importance of Profit at different stages of business. You first need is to get revenue. He further elaborates on the importance of customer feedback and shares some of the memorable feedbacks he received at GreenPal.


[21:19] Leveraging technology is a great opportunity for you to take your business to the next level and now is the time to implement it.


[24:57] Hire an expert for 4-5 hours a week than hire a newbie for 50 hours a week.


[27:28] Bryan thinks that if you look at your business as an infinite game, then you can help yourself get through the hard times. Failure is not an option. He also stresses the importance of Culture.


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