Data Analytics Performance Maturity Model
Introducing the data performance maturity model
All users need to know how to analyse data.
But all users are on a journey from being a starter with zero experience to being Maestros at data Analysis.
We help you assess where everyone is and then provide a personalised roadmap to move each user up one rung in their journey
The problem typically people don't know where they are at and what they could do with data and they also don't know how to move one rung at a time in the right direction.
The Levels Explained
01
Starter
You can enter data and apply basic formatting. You are familiar with simple formulas like SUM and AVERAGE but are not yet analysing or exploring data meaningfully.
Next step: Build confidence in Excel and start learning structured thinking habits. Why excel? It’s the most widely used and fundamental and agile analysis tool that virtually every business users needs to be proficient at - even if you have advanced analytical skills.
02
Explorer
You can use spreadsheets well and have an understanding of the data analysis metrics. You create charts, sort data, and build structured reports. You are starting to think about what the numbers mean.
Next step: Understand the basics of data storytelling and learn to build dashboards.
03
Practitioner
You are confident with pivot tables, dashboard design, and deeper analysis using Excel or a BI tool of your choice (Power Bi, Qlik, Tableau etc). You begin to explain trends and differences. You want to improve how you communicate insights.
Next step: Build interactive dashboards, clean larger datasets, and apply the 10 Tips.
04
Specialist
You are using tools like like Excel. Power Bi, Qlik, Tableau etc as a fairly advanced user with meaningful insights and basic automation processes. You want to go beyond reporting.
Next step: Create strategic metrics, integrate multiple data sources, clean data at scale, build analysis models that others will feed off as well as lead business optimisation projects using the solutions you create.
05
Maestro
You use data to shape business strategy. You model outcomes, challenge assumptions, and lead conversations at the executive level. Training at this stage shifts to coaching and refinement.
Next step: Share what you know. Mentor others. Explore new frontiers in insight.
Why This Model Works
Each level builds capability and confidence.
Your team is not thrown into complex dashboards on day one. They are guided step by step through practical milestones using your data, your systems, and your real challenges. This is not about academic theory. It is about everyday business performance.
Progress is measurable. Coaching is personal. The results are real.
Talk to us about where your team fits on the model.